The term sustainability has been thrown around recently. Every company and businesses out there seem to be pushing sustainability within their agenda and ethos.
But…
What do we really know about sustainability?
It seems as though you need to get a degree to fully understand and know the ins and outs of this relevant issue. Maybe it’s time to open this elite club up.
A question that many people are thinking about yet do not strive to seek the answer. That’s where The Next Great Generation (TNGG) comes in. TNGG is a TV show that actively educates and celebrates the small incremental changes we can implement in our everyday lives. The project aspires to normalise sustainable behaviour within mainstream culture. Applying a satirical and entertainment approach in the tone and language of the show, it is able to project subtle peripheral cues to encourage these pro-environmental behaviours.
Another aspect this project analysed is the force of social anchoring that occurs within young adults which was inspired by the friendships I made in the course. It has been acknowledged that peer influence is heightened between the age of 18-30 years old. Exploring the power of social anchoring within young adults, the proposed TV show encapsulates this notion of how educating the consumers can spearhead a shift in demand whereby businesses will be compelled to change in order to meet consumer’s conscious demands.