The Project is centred around a circular economy, in both materiality as well as loyalty systems to benefit the local community. It begins with the Pop-Up store that travels down the Thames. It contains storage for the coffee shop, as well as skate facilities for Carhartt WIP. Underneath the floating structure is The Bubble Barrier machine that collects the waste plastic in the Thames.
There then is a base Carhartt Store in Shoreditch Bishopsgate Goodsyard. Carhartt WIP is the fashion side of the brand, which fits well with the Shoreditch site. The area is saturated with young influential people who can come to learn and be involved in the circular economy of the project.
The SHoreditch site contains the heavy machinery, including a shredder and an injection machine. These are within the teaching zone of the space, inviting people to come watch and be involved in picking the colors to make their own tiles, which will be used to grow the structure. The aesthetic visual use of repurposed plastic invites the community to join in on becoming more circular. The constant production allows to also create an income for the community.
The project grows in time with the local community, making the most of the limited green space in London and also celebrating the Grade 2 listed areches. The Braithwaite Viaduct built in 1840 took architecture inspiration from bridges and canals, maximizing flow throughout the space. The organic structure of the project uses a manipulated shape of the Thames river to respectfully celebrate this history.