The paradox of toys is that they are threatening the futures of the children who play innocently with those toys.
The Play on Sustainable Innovation deck is a toy innovation tool that aims to introduce environmental considerations into the toy invention process. The deck consists of 46 cards with each presenting a unique approach. The deck is divided into suites that are each focused on the different facets of product development.
Sustainability in toys isn’t 1 thing. It is the collective action as an industry to reduce the environmental impact of the products made in combination with the educational value toys have in teaching human behaviour that’s in balance with/beneficial to our planet.
Play on Sustainable Innovation inspires and provokes new ways of thinking about the next generation of toy inventions so that our children and our children’s children can learn about sustainability in a playful way.