Natálie is an Art Direction graduate passionate about creative content and sustainability. No Apocalypse is her major project through which she tries to answer one question: Is there a way for nature and urban areas to be brought together after being seen and treated as two different spaces for such a long time?
Through strategy, graphic design and innovation Natálie created a creative agency focusing only on projects that introduce nature to cities though art, design and innovation. The aim of the agency is to reintroduce nature, which has many positive effects on people and the environment, in a fun, engaging and modern way to make it attractive for people to take part in and experience it through the newest trends and technologies.
Due to the unforeseen worldwide pandemic, everyone became stationary working from home. A huge part of our lives became digitised meaning we are not tied to one place. She noticed a lot of people started going on trips to nature or moving out of the cities. Either temporarily or permanently as nature has many positives on our physical and mental health. For once people became masters of their own time in a way and very often reconsidered the way they live.
However, as idyllic as moving to countryside sounds, there is a number of negatives. The major one is sustainability. Rural areas are much less densely populated meaning there is much higher dependency on cars which produce C02. Together with this massive issue there are other negative factors, such as cost of the car, inaccessible healthcare or education, weaker social life, ect. Moving closer to nature is a dream come true for many but it is not very sustainable or accessible making it not suitable for everyone. And that is how No Apocalypse came to life.
Sustainability, creative content and innovation with technology. These are the elements Natálie works with to form the future that does not harm the planet yet is up to date with lastest trends and news in the world.