The poster for the Instagram campaign, created in collaboration with illustrator Miheala Pavel (ins: @mihaela.kk), features the main entrance of SAL in 3D and incorporates elements of comics, which are popular among young people today, as well as seven portraits from SAL’s collection. The poster is eye- catching and has some Japanese elements in the background (the illustrator is currently living in Japan). The illustrator has also promoted SAL on his INS, attracting more overseas visitors to SAL’s Instagram page.
A promotional poster in collaboration with Moon Bi was placed on SAL’s
Instagram page. Her design concept is vintage British, with Tudor roses and a brown background representing the olden days, expressing the unique British style. It gives foreign visitors a first glimpse of British culture and helps with cultural exchange.
In the Instagram campaign (details below), people are encouraged to actively participate in the creation and give likes to everyone who participates and post it on SAL’s Ins Story, and if there is a suitable illustration or image, contact the author and ask if it can be put on SAL’s website for display. The campaign will bring heat as well as attention to SAL. It also actively promotes the participation of Instagram users.