This project is exploring commercial retail brands and sustainability, with reference to the theory of Circular Economy. It covers topics such as analysis of high street brands, innovative circular approaches, material exploration, continuous loops and design aesthetics responding to all these elements.
The design intent and ambition is to create dynamic relationships between the community, location, Weekday the brand, sustainability and education for the benefit of being aware of consumerism through design; prioritising a more thoughtful experience. This aims to create an exciting and new way of experiencing the retail world.
Weekday the brand is a green, sustainable brand striving to make their clothes as recyclable, durable and circular as possible which has influenced the theme tenuously studied throughout this project. This is the theory of making attachments to items once being a part of the curation process, there- fore elongating the lifetime of an item of clothing. This is achieved by bringing in screen printing and naturally dying clothes, influenced by in store projects Weekday introduces to their audience. Throughout this proposal, the drive has been to rethink consumer culture with circular priority while additionally ensuring the festival pavilion for Weekday is comfortable for the expanse of people, community and the audience of Weekday – bring- ing in natural dying drums, a traditional process
found in places such as Morocco and India, using landscape and organic design to excite the community and offering this new perspective of shop- ping. Doing this ensured the reach of this project is bigger than just for Weekday, but a pavilion reflecting and teaching society of the importance of being aware of sustainability and how the retail industry in our Western society is a large factor harming the environment.