Hello! My name is Jayesh Baxla and I am a Graphic Designer and Illustrator from New Delhi. My journey in design started from the point I just glanced upon the concept sketches of products and I remember being intrigued as to how someone reaches the conclusion to draw something like that along with the reasoning and research that goes into the process. I am a person who likes to observe, listen and keep on stacking newer things in my visual library. Any piece of illustration or any visual that can tell a story and create good experiences scratches my itch to aspire to recreate the same feelings and inculcate those values. I have skills to identify the cues that can highlight visual aspects of projects or topics. I am able to make connections between the information at hand and the strategy that can be applied within the visual elements. I wish to build off of the step by progression in conceptualizing the outcomes. With every project that I have done, I have always tried to add an element of illustrative dimension in an attempt to consistently develop my own style of design and shape it accordingly. In my initial journey of design, I focused more on the aesthetic value and slowly started layering it with more research and logical reasoning to it. My process has always started from a sketch and that gets rendered out by adding different faucets. I have worked as graphic designer, illustrator, animator and user interface designer. In every role that I have played I have always found the visual as the main core in that project. Since, I believe that visual thinking and development can enable us to grasp things in a better manner. In my personal life, I’m constantly sketching and Illustrating trying to reach a point where it almost feels like an innate ability and following the pop culture surrounding. In my time as a practitioner of design, I always try to add a certain level of complexity and depth to bring out the productive outcome that works well in the given situation.

Good drawing is not copying the surface. It has to do with understanding and expression. We don’t want to learn to draw just to end up being imprisoned in showing off our knowledge of joints and muscles.
Richard Williams, The Animator’s Survival Kit