Sustainability is a key focus point within this body of final year work. Inspired by apparel denim brand ‘Levi’s’, this work pushes the brands existing sustainable business strategies to combine personal creativity and individuality to produce sustainable circular interior design which educates customers on the importance of slowing fast fashion. The Final Major Project combines research gathered from Levi’s existing ‘Tailor Shop’ concept which encourages the personal experimentation of fashion to extend the overall lifespan of denim products. This was initially experimented through the design of a hireable denim repair kit which creates a cheaper and more accessible means for creatives to readapt and personalise their existing clothing. In addition, a pop-up for Levi’s was designed at Waterloo Station to improve the accessibility of the repair shop with a drop-off and collect system which adapts to a Londoner’s daily commute. The repair kit is hireable so will not be wasted by the consumer and the pop-up can change to bike storage as a second life for the local community. The Major Project embodies research from these investigations and is a retail space which integrates the repair shop into a denim factory using production processes which aim to reduce water waste and sources material fibres from local food waste to reduce emissions from transportation. Customers can witness the production process as they circulate the site, with items made at the store placed on sell exclusively to Shoreditch customers. The project is located at the Tea Building in Shoreditch.
A sustainability strategy for apparel brand ‘Levi’s’ which integrates sustainable production through food waste and water reducing processes with a retail store encouraging experimental fashion to extend the longevity of our clothing. Customers can circulate the store and witness the production of the items sold onsite.