Sow is a health service design for Barking & Dagenham, a borough with the highest childhood obesity rate and a lower life expectancy than the London average. Harnessing the huge health benefits of the great outdoors, our service includes an app or alternative non-tech user journey, through which users can access outdoor community activities, including new proposed schemes like intergenerational gardens.

With community and inclusivity at its core, Sow’s branding includes illustrations co-designed with the community, and a custom display typeface inspired by the shapes of plants. Our service provides a preventative and curative healthcare intervention for the entire community.